Established in 2001, R.E.A.C.H. arose from the concern of Cameron Highlands residents witnessing the alarming environmental degradation in our region. Our mission is clear: to preserve, restore, and maintain the ecological balance of Cameron Highlands, ensuring it thrives as a sustainable agricultural and hill resort area nestled within a permanent nature reserve.
With a focus on raising awareness, conducting crucial biodiversity studies, and tackling environmental challenges head-on, R.E.A.C.H. embodies resilience and determination. Despite obstacles, our belief in the collective power of individuals who care remains unwavering. Together, we envision a hopeful future for Cameron Highlands, where the delicate balance of our natural heritage is preserved for generations to come.
Discover the heart of our mission as we advocate for a sustainable future in Cameron Highlands, one cause at a time.
Join us in our ambitious mission to plant 10,000 trees over the next two years in Cameron Highlands. Through reforestation efforts, we aim to restore vital ecosystems, combat deforestation, and enhance biodiversity. Together, we can create a greener, more sustainable future for our community and the planet.
Rooted in Purpose, Growing Change.
My fellow Cameronians & Friends

I write this as a sign of gratitude & thanks, for electing me as the new president of REACH.
REACH has always been spearheaded by my brother & close friend, the late Tuan Rama.
Though it is still hard to digest his demise, and impossible to fill his shoes, I assure you that I will do my best with utmost integrity and responsibility, for this is my home. This is the place I grew up. This is the place that educated me and made me who I am today. It is my duty to uphold what Tuan Rama & REACH has been fighting for through the years, in preserving and restoring the nature & environment of Cameron Highlands.
Watching their spirit and undying love for Camerons from a young age, has instilled a deep sense of attachment towards nature in me.
Reach is not about one man. Not about any individual. It is about our responsibility as a collective unit, towards the preservation of the environment, as well as our united effort to help restore the damage that has been done through uncontrolled development.
Together, with a strong committee, we will continue our work & effort as an awareness society, ensuring Cameron Highlands to be a sustainable agricultural platform while preserving the beautiful and lush rainforest.
Once again, my heartfelt gratitude in your confidence. Let us stand together, as one, fighting for what is right and caring for this place we call home.
Our efforts are transforming landscapes. From preserving forests to safeguarding waterways, our impact resonates across communities.
Explore the impact we’ve created and be inspired to make a difference.